Premium denim lifestyle brand 7 For All Mankind have really caught our attention with their latest SS13 pieces. Established back in 2000 they’ve successfully made a name for themselves as one of the leading creators of exquisitely cut jeans, favoured amongst such celebs as Cameron Diaz, Angelina Jolie and Liv Tyler, they went on to launch their men’s range in 2002 and children’s collection in 2005. Their male fans include Jake Gyllenhaal, Ben Affleck and Ryan Reynolds. Such lists of celebrities basically confirm ‘Sevens’ as the leading denim clothing company for seriously good looking people.
We have news of two new products launching over the next few months which ‘Sevens’ have kindly shared with us. Named Limited Edition Gold (see even the name is chic and exclusive), the ladies version is available in March, and the men’s in February. For the ladies, there is a limited edition jean with real gold trim and Sevens’ signature attention to detail with homemade rips and repairs. Each jean sold comes with a special bracelet placket to reveal the number produced.
The men’s range is a capsule collection of two contemporary styles, a 12oz stretch clean-rinse Slimmy, and an impactful vintage-effect Jackson with pleated gold hardware and details. Again each product is numbered with a tag so you can be sure you have a limited edition piece, and is made with exclusive selvedge denim developed especially for Sevens.
Their final new range is perhaps the most exciting and right on trend for SS13. Inspired by the traditional Indonesian craft of batik, Sevens have created three contemporary prints that feature across their signature Skinny fit jeans as well as a loose fitting tank top that is perfect for summer.
If you like what you see (if it helps imagine Ryan Reynolds in some of the clothing – trust me, it helps) check them out online. We are big fans of their blog and the individual styles it helps to foster.
- Allana Isaacs